Geofence Mobile Display

Platform: Gimbal
Project: Geofenced and Geo-targeted Mobile Display Advertisement
Assignment: Creative Strategy, Target and Reach, Advertising

Role and Objective

Geo restricted targeting of website visitors, in-market Chevrolet, conquest and undecided Truck, SUV and Sedan shoppers to drive website engagement and retail action conversions, running across display, video and social media. Roles include: trafficking media ads using the most updated location targets; communicates specs and requirements with design and sales and account services team; improve team process and update team wiki.