Blog Outreach And Influencer Marketing Retention Management

Feral Creature

for Sway Chic

Platform: Niche Fashion Blog Networks
Project: SEM
Assignment: Blog Outreach, Talent Acquisitions Manager, Campaign Planning, Link Building

ROLE AND CAMPAIGN OBJECTIVE

Spearheaded the Influencer blog outreach and managed product development and marketing decks for Affiliate Membership Site developed in-house.

Proposed we reached out to a handful of influential bloggers that reflect the same Sway Chic brand and image from niche fashion websites such as Lookbook and Chictopia to boost organic SEO rankings. Developed packages with cross-promotional opportunities and maintained client and influencer relationships. Managed a remote team of 3 contacting 100 bloggers a day. Retained 10 collaborations and managed promotional marketing budget as per clients target goal.

Cross Promotional Package sample and responsibilities for execution:

1. Blogger's Top Picks.
Offered a dedicated page for bloggers favorite items on the Sway Chic homepage using best branding opportunities on the website like the homepage banner, header, pop-ups, and cross-promotion on all platforms with email newsletters and social media spots.

2. Monthly Clothing Sponsorship.
Clothes, shoes and/or accessories. Scheduled the invoicing and assigned orders for dispatch, communicated shipping and set influencer expectations

3. Sway Chic Swag Subscriber Giveaway.
Giveaway sponsorship for lucky readers. Used rafflecopter.com and woobox.com to draw winners.

4. 30% commission on all sales with a coupon code.
Using Affiliate Site developed in-house.

5. A combination of any of the above.