Automotive Display Ads

Platform: Google Ads
Project: Display Advertisement
Assignment: Creative Strategy, Behavioral Retargeting, QA, Advertising

Role and Objective

Oversees campaign set up, processing, weekly/monthly reporting, and creative execution. I also lead the overall process for our Tier III team, maintain partner and vendor relationships with companies such as Oracle and MOAT and seek new products we can add to our services. I assist in the creation, trafficking and set up of digital campaigns based on smart data-driven techniques and delegating creatives along with media deck to third-party partners such as Spectrum and Pandora; improve team process and update team wiki. Prepares weekly and monthly reports detailing delivery, pacing, insights, and performance of campaigns and ensuring full delivery of digital campaigns by month end while meeting clients KPI.