Channel Marketing: Osmo Mobile 3 Promo and the DJI Mother's Day Sale

Platform: Youtube, Facebook, Instagram
Project: Media Planning and Buying
Assignment: Customer Acquisition, Advertising Strategy, Audience Segmentation and Retargeting

Role and Objective

To promote the Mother’s Day Giftbox, and the Single and Combo Special Pricing sold at store.dji.com and select stores, I strategized a campaign that advertised this limited promotion primarily on Facebook with an assisted digital push on Youtube. With mostly similar targeting, I created a geofencing radius around the 8 participating dealer locations to ensure fair distribution of ad budget and avoid competition against each other for stores in near by areas.

This campaign exceeded all of our estimated KPI’s such as Impressions, Clicks and Video Views by 162%, 119% and 317% respectively.

Media Strategy

Pre-roll Video

Social Media Video

Behavioral Targeting

Cross Device Targeting

Results

Impressions: 5.5M

Engagements: 93K

Video Views: 808K