Love at First Flight: DJI’s Valentines Promo for the Mavic Mini Gift Box

Platform: Youtube, Facebook, Instagram, Google Display
Project: Media Planning and Buying
Assignment: Customer Acquisition, Advertising Strategy, Audience Segmentation and Retargeting

Role and Objective

The goal of this campaign was to raise awareness of the DJI site wide Valentine’s Day Sale, primarily focusing on the special Valentine’s Day promotional box for the Mavic Mini Combo. The main objective was to drive traffic to the DJI Mavic Mini landing page to help push the limited promotion.

I created a digital strategy across Facebook/Instagram, Youtube and the Display network that didn’t only drive clicks to the landing page but also generated in-store traffic. My targeting strategy involved geo-targeting 14 store locations and segmenting the market by where they could potentially be in their Valentine shopping journey. I also acted as the project manager in the creation of a special landing page for this initiative, provided design feedback and facilitated the implementation of conversion pixels.

Media Strategy

Pre-roll Video

Social Media Video

Responsive Display

Behavioral Targeting

Cross Device Targeting

Results

Impressions: 5.5M

Engagements: 93K

Video Views: 808K