Facebook Creative Production And Ads Management

Platform: Facebook Ads Manager
Project: Social Advertisement
Assignment: Creative Strategy, Behavioral Retargeting, Audience Segmentation, Drip Marketing

Role and Objective

Manages social campaigns while maintaining client branding, campaign management and implementing tracking measures such as UTM codes and analytics reporting. Gathers data on best performing ads based on data research using machine learning and test best practices using Facebook optimization features. Lead production manager for social creatives and supervises brand compliance. Collate brand knowledge for interdepartmental wiki along with compliance, design, sales and account services teams. Creates mock ups and marketing decks; proposes new social and digital advertising opportunities.

Published and Proposed Facebook Creative Mock Ups

Featured
SOCIAL MEDIA AD EXAMPLE - LEAD FORM
facebook, lead ad
SOCIAL MEDIA AD EXAMPLE - LEAD FORM
facebook, lead ad

Creative Example: Model Carousel w/ Lead Form

Goal: To generate immediate form completions from near-purchase customers.

Role: Managed campaign and trafficking, assigned carousel wireframe for production and sent to client for approval. Linked CRM system with client's Facebook Page using LeadsBridge app.

This ad type drives qualified leads directly from Facebook quickly by pre-populating customer information immediately.

facebook, lead ad
SOCIAL MEDIA AD EXAMPLE - MULTI-VEHICLE CAROUSEL
facebook, social
SOCIAL MEDIA AD EXAMPLE - MULTI-VEHICLE CAROUSEL
facebook, social

Creative Example: Model Carousel

Goal: To drive website traffic which will convert into retail actions.

Role: Drafted the first wireframe for this design. Managed campaign and trafficking, assigned creatives for production and sent for compliance approval.

This creative type provides multiple ways to engage buyers with model specific creative, aligned to pique interest and encourage interaction. Great ad type for multiple types of vehicles (sedans, SUVs). Interior shots perform especially well.

facebook, social
SOCIAL MEDIA AD EXAMPLE - MAP
social, facebook, geolocated
SOCIAL MEDIA AD EXAMPLE - MAP
social, facebook, geolocated

Creative Example: Carousel Ad With Geo Locator

Goal: The objective of this ad unit is to drive web and foot traffic which will convert into retail actions providing a swift mobile experience targeting users on mobile devices and create retargeting audience based on campaign engagement.

Role: Created wireframe and sent for approval. Uploaded and QA'd store locations and hours and uploaded on Facebook. Added to the So Cal Chevrolet creative package and successfully grew quality traffic being sent to the site without increasing the ad budget.

This creative type geolocates location of the customer and provides direction information to the nearest store location. Provides multiple ways to engage buyers with multiple images, aligned to pique interest and encourage interaction.

social, facebook, geolocated
socialEricke Tanfacebook, campaign strategy, media planning