Oi Fusion Content Marketing

Platform: Instagram
Project: Content Marketing
Assignment: Branding, Content Creation, Content Strategy, Content Writing, Influencer Outreach

Role and Objective

Create a social media marketing strategy that helps promote the culture of OI Fusion. Use social media platforms as avenue to communicate restaurant updates, share what people are saying about OI, and to share the new meaning of "comfort food" through photos, videos and blog posts.

Requirements

Oi Asian Fusion was seeking both an internet marketing strategy, as well as the manpower to accomplish the tasks necessary in order to drive more qualified traffic and engagement to their social media platforms. Maintain and grow following by engaging customers on social media and creating lookalike audiences on Facebook.

The proposed campaign consists of:

Marketing Strategy Development – that will connect and present the brand's story across all social media platforms, increase local organic search traffic from all major search engines, and will consist of: 

1. Content Development – Create an ongoing content development strategy to help site visitors find what they’re looking for and help increase followers and build the brand.

2.  Build Content – Create and write content to hand-over to webmaster for website to share across all media platforms. Update blog content with corresponding stories and promotions that document the lifestyle, share the story of the brand and ultimately build the brand.

*All photos are used for proposals only, the project did not go live