Creative Example: Model Carousel w/ Lead Form

Goal: To generate immediate form completions from near-purchase customers.

Role: Managed campaign and trafficking, assigned carousel wireframe for production and sent to client for approval. Linked CRM system with client's Facebook Page using LeadsBridge app.

This ad type drives qualified leads directly from Facebook quickly by pre-populating customer information immediately.

Creative Example: Model Carousel

Goal: To drive website traffic which will convert into retail actions.

Role: Drafted the first wireframe for this design. Managed campaign and trafficking, assigned creatives for production and sent for compliance approval.

This creative type provides multiple ways to engage buyers with model specific creative, aligned to pique interest and encourage interaction. Great ad type for multiple types of vehicles (sedans, SUVs). Interior shots perform especially well.

Creative Example: Carousel Ad With Geo Locator

Goal: The objective of this ad unit is to drive web and foot traffic which will convert into retail actions providing a swift mobile experience targeting users on mobile devices and create retargeting audience based on campaign engagement.

Role: Created wireframe and sent for approval. Uploaded and QA'd store locations and hours and uploaded on Facebook. Added to the So Cal Chevrolet creative package and successfully grew quality traffic being sent to the site without increasing the ad budget.

This creative type geolocates location of the customer and provides direction information to the nearest store location. Provides multiple ways to engage buyers with multiple images, aligned to pique interest and encourage interaction.

Creative Example: Brand Carousel

Goal: To create long tail brand awareness and assisted conversions over time (when the shopper nears readiness).

Role: Managed campaign and trafficking, assigned carousel wireframe for production and sent for approval.

This creative type provides multiple ways to drive interest with specific demographics through demo-targeted creative. For example, social impact creative targeted to Millennials, First Responder campaigns targeted to Police/ Fire professions, etc. all have proven to drive increased website engagement.

Creative Example: Canvas Ad With Carousel and Geo Locator

Goal: To drive website traffic which will convert into retail actions providing a swift mobile experience targeting users on mobile devices through instant experiences

Role: Created wireframe and proposal. Was not published.

This creative type provides multiple ways to engage buyers with model or offer specific creative, aligned to pique interest and encourage interaction. Great ad type for multiple types of vehicles (sedans, SUVs).

Creative Example: Offer Ads to Drive Qualified Website Traffic

Role: Managed campaign and trafficking, assigned carousel wireframe for production and sent for approval.

This creative type highlights specific vehicle offers for the highly intent buyer, and lands the customer on the corresponding SRP, VDP or specials page.

Creative Example: Inventory Ads to Drive Qualified Website Traffic

Role: Set-up product inventory source, drafted copy, assigned carousel wireframe for production and sent for approval.

Proposed we focus on specific vehicles and create an image highlighting the starting price on the first slide to show customers many pricing options that will fit their budget. This creative type promotes the vehicles dynamically through the product inventory for the highly intent buyer, and lands the In-Market shopper on the corresponding VDP of the vehicle they clicked on.