Brand Activation: ZAP AI in a Can

Platform: TikTok, YouTube, Instagram
Project: Social Media Distribution
Assignement: Launch a creative, platform-native campaign to reinforce Zapier’s AI leadership and engage a tech-savvy audience. Videos were designed to resemble vintage infomercials, blending humor and retro aesthetics with modern AI messaging.

Role and Objective

I developed the cross-channel paid distribution strategy, ensuring each asset was channel-fit and platform-optimized, and provided strategic feedback to creative editors to align storytelling with campaign objectives. Collaborating closely with Brand, I maximized reach, drove engagement, and delivered measurable results that reinforced Zapier’s AI positioning, including viral lift and multi-platform audience growth.

Guided comment response strategy, creating guidelines and tracking to ensure timely, on-brand engagement.

Results

• The campaign achieved 6.2M+ impressions and 6.1M+ video views on TikTok, with 435K+ 6-second focused views.

• Generated 8.5K+ clicks and 4K+ engagements (likes, comments, shares), alongside 3.5M YouTube views, amplifying organic reach and reinforcing AI positioning.

Impact

• Demonstrated the effectiveness of integrating creative storytelling with platform-specific paid strategies to drive measurable results and brand visibility.

TikTok Organic & Amplified Campaigns

Organic posts on Zapier’s TikTok, showcasing creative storytelling and engagement metrics.

Organic TikTok content boosted via Video Views campaign to expand reach and drive engagement.