DJI at CES 2020: Convention Organized by the Consumer Technology Association

Platform: Facebook, Instagram
Project: Media Planning and Video Editing
Assignment: Advertising Strategy, Create and Edit Promotional Photo and Video Content, Copywriter

Role and Objective

I divided the digital campaign into two parts—creating brand awareness around the Las Vegas area to potential attendees and building trust among consumers in North America by promoting DJI’s affiliation with the biggest consumer event of the year while promoting videos and photos of the event to share the experience to those who could not attend.

We exceeded our goals by 884% more video views and the campaign generated 933,700 Impressions and exceeded our target clicks by 859%. This campaign brought 2,490 New Users to the website after clicking on the CES ad between January 4, 2020 to January 15, 2020.