TikTok Evergreen Campaign: Elevating Conversions and ROAS

Ads UGC

Platform: TikTok for Business
Project: Social Advertisement
Assignment: Media Planning, Creative Strategy

Objective:

As the campaign manager and channel owner, my dual role aimed at executing a comprehensive plan for the TikTok Evergreen Campaign. This involved overseeing budget increments, resolving tracking data discrepancies, and exploring opportunities for audience-based uploads to enhance product awareness and attract a new audience. The primary objectives included generating conversions efficiently while adapting to ad targeting and audience exclusions changes.

Results:

Organic content

The campaign demonstrated substantial progress in signups and Return on Ad Spend (ROAS) from January to November. Signups increased by over 25%, while ROAS witnessed a remarkable surge, growing from a modest percentage in January to a robust figure of 168% by November. These positive trends highlight the campaign's effectiveness in attracting and converting users, showcasing its ability to optimize advertising investment returns over the 11 months.